Our Mission

Fashion with a Cause: Supporting Animal Welfare Efforts

At Princess of Asia, we are dedicated to making a positive impact that extends beyond our business. That’s why we proudly support Thailand’s Soi Dog Foundation, a non-profit organization focused on enhancing the lives of stray dogs and cats in the country.

Established in 2003, the Soi Dog Foundation has been a leader in animal welfare in Thailand, tirelessly working to rescue, rehabilitate, and rehome thousands of animals in need. Their efforts include mass sterilization and vaccination programs, as well as rescue missions for animals in abusive situations. These initiatives aim to alleviate the suffering of stray animals and promote responsible pet ownership. Over the past 20 years, they have successfully sterilized and vaccinated more than 1.1 million dogs and cats.

We are committed to supporting these crucial initiatives, which is why we pledge to donate 10% of our net profits to the Soi Dog Foundation. By choosing our products, you’re not just investing in high-quality traditional outfits; you’re also contributing to a cause that is very important to us.

Each purchase you make helps us create a positive change in the lives of animals in need. Together, we can work towards a future where every stray animal has the opportunity for a better life.

Thank you for joining us on this journey toward a more compassionate tomorrow.

Making a Difference, One Purchase at a Time.

To learn more about Soi Dog or contribute directly, please visit www.soidog.org

Watch the entire 20-year story behind Thailand's Soi Dog Foundation